Targeted content strategy — driven by your unique business goals.

Strong ties to producers and publishing partners with audience reach & influence.

Insight to unlock ROI and close the loop between sales and marketing.

The power to turn content into leads —
and leads into customers —
that's SDK media strategies.

 

the power of

 

What is brand journalism?

Unlike content marketing, which provides valuable educational material to prospective customers in hopes of endearing them to the business, brand journalism is all about your brand.

But not like you’d think.

It involves telling your brand's story in a way that resonates deeply with your audience.

Brand journalism paints a complete picture of your brand to build awareness and affinity.

What is content marketing?

It’s a strategic approach to marketing that attracts prospective customers not through traditional “push” tactics, but with valuable educational content that’s relevant to an organization’s target audience.

The goal: Influence leads’ behavior with content that guides them through the sales funnel.

Content marketing can be both earned and paid. 

In the case of paid content marketing, the difference is distribution: This strategy uses traditional media buying to get content in front of a targeted audience.

SDK media strategies creates custom lead generation and content strategies built on a foundation of content marketing and brand journalism. Find out what we can do together.

 
 

Staci champions sponsored content that offers value to readers and lands her clients in front of their target audience.

— Roula Amire, VP Editorial, Ragan Communications

 
 

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